Refreshed brand experience gets legacy stores in shape to face the competition
- Design new, contemporary palette in organic, fresh, clean colors incorporating legacy colors as accent. Source a natural, contemporary wood variegated in tone that was easy to source, easy to work with, and cost effective.
- Rejuvenate brand feel using materials that connect with the clean, healthy lifestyle of a new generation of juice customers.
- Create a modular kit-of-parts that fit together like puzzle-pieces so design can expand and contract as needed to reface old surfaces, retrofit old casings, and re-skin old signage.
- Our team came up with a way to fabricate to fewer sizes, reducing fixture cost and install time, and need for customization on-site.
- Perform installations on-budget, on-time, with no loss of business.
- Develop, install, and finalize approved prototype on a compressed schedule, then develop a plan to install remainder of stores within a limited timeframe on a limited budget.
- Find a way to integrate a new interactive touchscreen into the consumer experience.
- Launched a fresh, modern and updated brand look and feel for new and existing stores and kiosks. li>
- Align legacy store designs with new, refreshed brand experience.
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