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Jamba Juice

Refreshed brand experience gets legacy stores in shape to face the competition

The Art

  • Design new, contemporary palette in organic, fresh, clean colors incorporating legacy colors as accent. Source a natural, contemporary wood variegated in tone that was easy to source, easy to work with, and cost effective.
  • Rejuvenate brand feel using materials that connect with the clean, healthy lifestyle of a new generation of juice customers.

The Science

  • Create a modular kit-of-parts that fit together like puzzle-pieces so design can expand and contract as needed to reface old surfaces, retrofit old casings, and re-skin old signage.
  • Our team came up with a way to fabricate to fewer sizes, reducing fixture cost and install time, and need for customization on-site.

Challenges

  • Perform installations on-budget, on-time, with no loss of business.
  • Develop, install, and finalize approved prototype on a compressed schedule, then develop a plan to install remainder of stores within a limited timeframe on a limited budget.
  • Find a way to integrate a new interactive touchscreen into the consumer experience.

Outcomes

  • Launched a fresh, modern and updated brand look and feel for new and existing stores and kiosks.
  • Align legacy store designs with new, refreshed brand experience.
  • More about Fast Casual & Retail Stores >