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Super Supplements

On-brand refinements increase more than visibility

The Art

  • Support the client’s in-store rezoning with design based on retail trends and philosophies that improve flow and interactions with products and staff.
  • Tell lifestyle stories with clean and evocative graphics and wayfinding signage.

The Science

  • Build custom fixtures that incorporate standard retail system functionality.

Challenges

  • Tap into the “affordable luxury” trend in the marketplace, polishing the interior experience without diluting the brand’s discount positioning.
  • Lower the height of the millwork without sacrificing shelf space.

Outcomes

  • Improvements to in-store visibility and wayfinding for both customers and employees.
  • A polished and educational experience that supports the brand’s discount vitamin marketplace positioning.
  • Staff able to better serve customers and improve efficiency of operations.
  • More about Fast Casual & Retail Stores >