Super Supplements

On-brand refinements increase more than visibility

The Art

• Support the client’s in-store rezoning with design based on retail trends and philosophies that improve flow and interactions with products and staff.
• Tell lifestyle stories with clean and evocative graphics and wayfinding signage.

The Science

• Build custom fixtures that incorporate standard retail system functionality.

Challenges

• Tap into the “affordable luxury” trend in the marketplace, polishing the interior experience without diluting the brand’s discount positioning.
• Lower the height of the millwork without sacrificing shelf space.

Outcomes

• Improvements to in-store visibility and wayfinding for both customers and employees.
• A polished and educational experience that supports the brand’s discount vitamin marketplace positioning.
• Staff able to better serve customers and improve efficiency of operations.

More about Retail Stores & Fixtures >