< >

Case-Mate

Streamlined shopping experience grows market share

The Art

  • To get attention in a saturated market, develop a compelling product story and connect with customer’s feelings about their personal style.
  • Translate the three-prong marketing approach to different sized displays that streamline the shopping experience for customers and simplify the sale for retailers.
  • Provide a complete in-store branding solution: three display sizes and a complete merchandising kit with graphic banners, window cling, and brochure, for a consistent brand story within the store environment, and from store to store.

The Science

  • Create phone case SKU families according to lifestyle occasions and present them as accessories, encouraging multiple sales per transaction.
  • On-brand customization: Lacking a functional, attractive clip that allows for a breadth of wall displays, Synsor engineers manufacture a custom clip with multiple functions to match the Case-Mate design.
  • Easy-to-assemble construction packed to fit in standard-sized shipping boxes, with simple assembly print and video instructions in multiple languages.

Challenges

  • On an aggressively compressed timeline, launch a retail display program in sync with the start of a worldwide ad campaign.
  • Design, construct, and install thousands of point-of-sale displays at retailers across the globe to deliver hundreds of thousands of incremental product exposures.

Outcomes

  • Highest annual market-share gain in the category.
  • New commitments from major retail distribution partners around the globe.
  • Won the highest Outstanding Merchandising Achievement Award, 2013 OMA Gold Winner.
  • More about Branded Displays >